CV

Anurag Gautam

GTM systemsAI-native RevOpsMarketing, AEO & GEOBuilder

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When go-to-market feels like a headless chicken, I give founders one vision (who to sell to, what to say, where to show up) and then build the machine that runs it. I’m Founding GTM Lead at VideoDB, and I’ve founded two agencies and co-founded a funded startup. I don’t wait on tools or engineers: I build my own CRMs, research agents, automations and scheduled jobs on the Claude API, Claude Code and Codex, using on-demand APIs like Exa and Parallel, at close to zero cost per lead. I make companies the answer AI assistants give (AEO/GEO), and I’m at home in front of a camera.

companies whose GTM & outbound systems I built
45–50
qualified meetings booked for clients
500+
revenue generated for clients
$7M+
raised at Suggaa · app sold
$2M · ~$4M

The GTM system I build

Signal to closed deal, one connected loop.

  1. 01SignalsHiring, funding, launches, job changes, site visits, product sign-ups and usage, watched on a schedule.
  2. 02ResearchAgents read the web per account on Exa and Parallel: news, stack, people, pains.
  3. 03EnrichWaterfall enrichment, verification, dedup and associations, written back to the CRM.
  4. 04ScoreICP fit × intent × timing. LLM-graded, with reasons a rep can read.
  5. 05ReachAI-personalised sequences across email and LinkedIn, with deliverability looked after.
  6. 06RunCRM hygiene, deal-risk flags, meeting prep, follow-ups, closer hand-offs, forecast.

How it’s run: Agents on the Claude API with MCP connections into the CRM, search and Slack. Cron schedules and webhooks instead of no-code glue. Humans in the loop where judgement matters.

Cost: Pay-per-call APIs instead of seat licences, filtering before enriching, small models for bulk work and frontier models for judgement, and caching everything.

Experience

  1. VideoDB

    Present

    Founding GTM Lead · AI video infrastructure for developers

    • The first GTM hire. I own the whole funnel (outbound, inbound and product sign-ups) and the systems underneath it.
    • I work hand in hand with marketing and help lead it: positioning, campaigns and what goes out.
    • I own product experience and PLG: the path from sign-up to activation to paid.

  2. The Pipeline Lab

    Founder · GTM & outbound systems agency

    • Built GTM and outbound systems for 45–50 companies, mostly SaaS and services, and helped them win customers outside India.
    • Booked 500+ qualified meetings and helped clients generate $7M+ in revenue.
    • Ran each engine end to end: ICP and list building, enrichment in Clay, copy, and sequencing on Instantly, Smartlead, Lemlist and Outreach.
    • Moved the automations from n8n, Zapier and Make to my own triggers, schedules and research agents on the Claude API. That made them faster to change and cheaper to run.
    • Managed inbound and outbound leads through to the closers. I also designed the company website.

  3. Zecway

    Founder · Marketing agency

    • Built a “marketing brain” for client companies: one strategy, inbound acquisition channels and content distribution systems.
    • Automated content production (graphics, video and copy), so one plan could ship across every channel. I also designed the company website.

  4. Suggaa

    Until 2024

    Co-founder · CMO & design lead · Ride-hailing

    • Raised $2M. Sold the application for ~$4M, and sold the software to large fleet operators in the US and UAE.
    • Built the design team and the design system from scratch, and designed the rider app, the driver app and the website.
    • As CMO, launched the product and led marketing campaigns and events.

  5. Earlier

    Founder, my first marketing agency · I ran it for about a year

    • Self-taught: I left Computer Science at BIT Sindri to learn by building the things that matter most to me.

What I build and run

Agentic GTM & harnesses

  • Seller agents for account research, meeting prep, call follow-ups and CRM updates.
  • Agent harnesses on the Claude API, Claude Code and Codex, with tools, memory per account, MCP servers and evals.
  • Scheduled tasks, crons, webhooks and in-house software, vibe-coded and shipped in days.

RevOps & CRM

  • HubSpot experience. I prefer custom CRMs built in 3–4 days, shaped to the sales process instead of the other way round.
  • Data hygiene: enrichment, dedup, associations, routing and lifecycle stages.
  • AI RevOps: deal-health and risk flags, pipeline reviews and forecasts that update themselves.

Research, enrichment & outbound

  • Web research on Exa and Parallel (search, extraction, deep-research tasks), plus Clay for waterfall enrichment.
  • Signal-based target lists and ICP scoring that explains itself.
  • AI-personalised outbound at volume: sequencing, domain and inbox setup, and deliverability.

Cost-optimised by design

  • Frontier tools on demand, paid per call instead of per seat, with no stack of SaaS subscriptions.
  • Filter before enriching, so I only pay for accounts that qualify.
  • Small, cheap models for bulk work and frontier models for judgement, with caching and batching.

Marketing strategy & positioning

  • Help founders see their marketing as one plan, not scattered tactics: ICP, message, channels and sequence.
  • Position complex, cutting-edge technology so buyers understand it fast.
  • High-converting websites, landing pages and PLG flows, designed myself.

AEO & GEO: winning AI search

  • Make the company the answer ChatGPT, Claude, Perplexity and Google’s AI give when buyers ask.
  • Answer-first content, schema and llms.txt, and citations where AI looks (Reddit, YouTube, G2), all tracked.
  • Proof: this site, which I built myself with llms.txt, markdown pages and structured data.

Content, launches & DevRel

  • Comfortable on camera: videos, talks and founder-style content.
  • Automated content creation: graphics, AI video, motion graphics and copy pipelines.
  • Launches and DevRel: what ships, where and when, plus docs written for developers and their agents.

Stack

AI & agents
Claude API, Claude Code, Codex, MCP
Web research
Exa, Parallel, Clay (Claygent)
CRM
HubSpot, custom-built CRMs
Outbound
Instantly, Smartlead, Lemlist, Outreach
Automation
Code: cron, webhooks, triggers · n8n, Zapier, Make
AI search
llms.txt, schema, markdown copies, AI-citation tracking
Product & PLG
Sign-up flows, onboarding, activation
Content & design
AI image & video, motion graphics, product design

What a founder gets

One GTM vision the team works to, and the systems, content and pipeline to run it. Built fast, owned in-house, cheap to operate.

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