About Anurag Gautam
Designer, marketer, seller. Founder first.
A founder first, and a go-to-market guide for complex technology. Today I’m Founding GTM Lead at VideoDB, and I consult alongside it.
At a glance
I’m Anurag Gautam: a founder first, and a go-to-market guide for complex technology. I left computer science at BIT Sindri in my second year to build, and I’ve worked every side of the climb since: product design, marketing, sales and go-to-market. I still design with my own hands: the websites, landing pages and product-led flows that turn interest into revenue. Today I’m Founding GTM Lead at VideoDB, and I consult alongside it. Off the clock I make content, explore new places and write down what I learn.
- Does
- End-to-end GTM for complex technology
- Hands-on
- Product design, websites, PLG flows, sales
- Now
- Founding GTM Lead, VideoDB
- Built
- Suggaa, Zecway, The Pipeline Lab
- Off the clock
- Content, design, new places
The work so far
Now
VideoDB, Founding GTM Lead
Taking AI video infrastructure to market.
2024–2026
The Pipeline Lab, founder
A GTM agency. Set up GTM and outbound systems for 45–50 enterprises, mostly service and SaaS. 500+ qualified meetings and $7M+ in revenue for clients; its work spans customers outside India. I designed its website.
2024–2026
Zecway, founder
A marketing agency that builds a company’s “marketing brain”: inbound acquisition channels and content distribution. I designed its website.
2020–2024
Suggaa, co-founder
Women-first ride-hailing. Raised $2M and grew to 25,000+ riders. Built the design team and design system from scratch; designed the rider app, the driver app and the website. Ran launch, campaigns and events as CMO. The application sold for ~$4M; the software went to large fleet operators in the US and UAE.
2018–2020
Bees Group, co-founder
My first company, started at 18: a marketing agency.
BIT Sindri, Computer Science
Left in second year to build.
Off the clock
I make content, design, and go somewhere new whenever I can.
On a granite hilltop. 
Backwaters, by boat. 
Lighthouse, after dark. 
Painting pottery.
Straight answers
Where else can I find you?
On LinkedIn, as Anurag Gautam Sharma. Same person: I co-founded Suggaa, founded Zecway and The Pipeline Lab, and lead GTM at VideoDB.
Why the mountains?
Because taking new technology to market is uncharted terrain. There’s no trail to follow, only a route you build. I love exploring new places. Same instinct.
Consultant or operator?
Both. I’m Founding GTM Lead at VideoDB and I consult alongside it. I advise from the operator’s seat, not the sidelines.
Do you work with companies outside India?
Yes. Suggaa’s software went to fleet operators in the US and UAE, and The Pipeline Lab’s work spans customers outside India.
Let’s take it to market.
Tell me what you built. It takes two minutes. If it’s not a fit, I’ll tell you on the call and point you somewhere better.