Founding GTM Lead @ VideoDBBangalore → worldwide

You built it. I sell it.

Go-to-market for AI and deep-tech founders. I turn a product that works into revenue you can repeat: positioning, pricing, pipeline and the team that runs it.

Two-minute form, then pick a time. No deck needed.

Anurag Gautam
Anurag GautamGTM · AI · Deep tech

$7M+ for clients

500+ meetings 🔥

Built & sold an app

$7M+Client revenue generated
500+Qualified meetings for clients
45+Companies, mostly service & SaaS
~$4MSuggaa application sale

Sound familiar?

Great tech doesn’t sell itself.

If one of these sounds like your week, we should talk.

One person, every job

What I do

Every job between a product and its revenue, done with my own hands. No hand-offs between five agencies.

  • GTM strategy

    End-to-end go-to-market for complex products: who buys, why now, how it spreads.

  • Positioning & messaging

    ICP, category and the one sentence buyers repeat for you.

  • Pricing & packaging

    Value metrics, tiers and paid pilots built to end in a rollout.

  • Product-led growth

    Self-serve onboarding, activation and upgrade flows.

  • Outbound & pipeline

    Signal-based outbound: 500+ qualified meetings for clients.

  • B2B SaaS growth

    GTM and outbound systems for 45–50 companies, mostly SaaS and services.

  • AI agents & automation

    Agents, CRMs and workflows I build in code, not just spec.

  • Generative AI

    Taking AI-native products to market. Now AI video infrastructure at VideoDB.

  • Content strategy

    Founder-led content across LinkedIn, YouTube and Instagram.

  • Influencer & creator marketing

    Creator-led acquisition: the right voices, the brief, the tracking.

  • UGC & content for growth

    Launch videos, UGC and graphics, made and shipped fast.

  • Product launches

    Launch playbooks, campaigns and events. Ran Suggaa’s launch as CMO.

  • AEO & GEO

    Getting recommended by ChatGPT, Claude and Perplexity.

  • Websites & conversion

    Product designer first: websites, landing pages and flows that convert.

How it works

Four steps. Zero fluff.

  1. 1

    Intro call

    30 minutes. What you built, who buys it, where it stalls. You leave with at least one move, whether we work together or not.

  2. 2

    Fixed scope

    A one-page plan and a fixed fee. No open-ended retainer, no surprises.

  3. 3

    Build together

    I work hands-on with your team, week by week: story, pricing, pipeline, systems.

  4. 4

    Hand over

    Your team runs it without me. That’s the finish line.

Ways to work together

Pick your route

All formats
  • 2 weeks

    Recon

    GTM diagnosis

    Find the stall. One page: the three moves that matter most.

    Talk about Recon
  • End to end

    ~90 days

    Expedition

    Build the whole route

    I build all five camps with your team, then hand them over.

    Talk about Expedition
  • ~4 weeks

    Build sprint

    Website and product flows

    I design your website, landing pages or a product-led flow, built to convert.

    Talk about Build sprint

Every format has a fixed scope and a fixed fee, agreed on the intro call.

Done it before

Operator, not spectator.

I advise from the seat, not the sidelines: four companies built or taken to market.

  • Founding GTM Lead · now

    VideoDB

    Taking AI video infrastructure to market, from story to pipeline.

  • Founder

    The Pipeline Lab

    GTM and outbound systems for 45–50 companies. 500+ qualified meetings and $7M+ revenue for clients.

  • Co-founder · CMO · Design

    Suggaa

    Women-first ride-hailing. Raised $2M, 25,000+ riders, app sold for ~$4M.

  • Founder

    Zecway

    A “marketing brain” for companies: inbound channels and content distribution.

Is this for you?

Built for tech that’s hard to explain.

  • AI
  • Physical AI
  • Robotics
  • Infra
  • Dev tools
  • Hardware

You’re a fit if

  • You built something hard, and it works.
  • Buyers love the demo but can’t explain it back.
  • You want a system your team runs, not a deck.

Not a fit

Pre-product ideas, or “just send more emails.”

Before you book

Fair questions

Ask me on a call
What does a GTM consultant do for deep tech companies?

I turn a product the market doesn’t understand yet into revenue you can repeat. For deep tech, that means five jobs in order: positioning something new, pricing the risk and the pilot, building pipeline, fixing the sales systems, and training the team that runs it.

How is this different from an outbound agency?

An outbound agency runs one channel. I work the whole route, starting upstream with positioning and pricing, where most stalls begin, and I design the website and product flows myself. I’ve built agencies, so I know exactly where their job ends.

How does an engagement work, and what does it cost?

Five ways in: a two-week Recon to diagnose the route, a roughly 90-day Expedition to build and install it, monthly guidance on call, a one-to-two-day workshop for your team, or a four-week Build sprint where I design your website, landing pages or a product-led flow. Every fee is fixed and scoped on a 30-minute fit call.

Consultant or operator?

Both. I’m Founding GTM Lead at VideoDB and I consult alongside it. I advise from the operator’s seat, not the sidelines.

Do you work with companies outside India?

Yes. Suggaa’s software went to fleet operators in the US and UAE, and The Pipeline Lab’s work spans customers outside India.

Let’s take it to market.

Tell me what you built. It takes two minutes. If it’s not a fit, I’ll tell you on the call and point you somewhere better.

Book a 30-min intro call