Camp 01 · Position
Find true north.
- ICP & category
- Messaging & narrative
- Website & deck
You built something the world hasn’t seen yet.
I take complex tech to market: positioning, pricing, pipeline, systems and team.
Great tech doesn’t find its market.
It has to be taken there. Most stall in the same five places.
- Nobody can repeat your pitch.
- Discounts decide every deal.
- Pipeline runs on the founder.
- Pilots never become contracts.
- Nothing closes when you’re away.
Five camps between your product and its market.
The Summit Route: one camp to clear each stall.
Camp 02 · Price
Make yes easy.
- Value metric
- Packaging & tiers
- Paid pilots
Camp 03 · Pipeline
Light the beacons.
- Launches & content
- Inbound & AI search
- Signal-based outbound
Camp 04 · Systems
Bridge the crevasses.
- CRM & routing
- AI agents & automation
- Pilot-to-production playbook
Camp 05 · Team
Hand over the rope.
- First GTM hires
- Enablement & call reviews
- Weekly operating rhythm
The stack
The stack I build with.
Position
Price
Pipeline
Systems
Team
I’ve made this climb. From the founder’s side.
I don’t hand you a deck and leave. I climb with your team.
- Left BIT Sindri CS to build companies
- Product designer: I make hard things clear
- Founding GTM Lead, VideoDB
The climbs so far.
Companies I built, and the one I’m taking to market now.
- $2MRaised
- ~$4MApp sale
Suggaa
Co-founder · CMO
Ride-hailing. Designed both apps, ran launch.
Zecway
Founder
A “marketing brain”: inbound, content distribution.
- $7M+Client revenue
- 500+Qualified meetings
The Pipeline Lab
Founder
GTM for 45–50 enterprises, mostly SaaS and services.
VideoDB
Founding GTM Lead
Taking AI video infrastructure to market.
What the trail taught me.
Short, practical notes from the climb.
All field notes
Pilot purgatory is a go-to-market problem
AI and robotics pilots rarely die on the technology. They die because nobody designed them to convert. How to scope pilots that end in a rollout.
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Built for cutting‑edge tech that’s hard to explain.
- You built something hard, and it works.
- Buyers love the demo but can’t explain it back.
- You want a system your team runs, not a deck.
Not a fit: pre-product ideas, or “just send more emails.”
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