Srijan

The brief

A new brand with nothing in place — no identity, no presence, no launch. The job wasn't a logo. It was the whole thing: how it looks, how it moves, where people meet it, and what gets them to act. One brand, every surface, ready to go to market.

What I did

• Identity. The core brand — name treatment, system, and the visual language everything else hangs off.
• AI video ad. A launch film made with an AI pipeline — concept, generation and edit — so the brand had motion from day one without a production budget.
• Social. The brand translated to feed — templates and content built to run.
• Website. Designed and shipped the site — the place the campaign points to.

This is the range in one project: brand, motion, content and code — taken from zero to in-market by one person.

The launch film

An AI-made video ad, concept to cut.

Outcome

A coherent brand live across identity, film, social and web — every surface speaking the same language, shipped fast.