The pitch, the proof,
and the hiring pipeline.
The 2024 website had three jobs: convert riders, recruit Saathis, and carry the expansion story — Jamshedpur and Ranchi live, Bengaluru and Delhi next.
One front door, three visitors.
A rider deciding whether to install, a driver deciding whether to sign up, and a candidate deciding whether to apply all land on the same homepage. The site answers each in their own section without splitting the brand: ride experience and safety for riders, earnings and dignity for Saathis, and a careers flow with real job descriptions for the team we were hiring.
The city cards carry the expansion story honestly — Jamshedpur and Ranchi live, Bengaluru and Delhi marked "coming soon" instead of pretended. Honesty as brand, again.
Scroll the whole thing — it's all here.
The story, told once, working three shifts.
The site became the single front door for riders, drivers and hires — the same honest voice that runs through the rider app and Saathi, built on the same system tokens. Designed responsive across desktop, tablet and mobile, with the careers flow and blog built in.
A site that converts users, recruits supply and hires the team — designed and written as one story.